One 5ft 10in friend reports she saw only 400 potential men to browse when she logged in to When she reduced her height to 5ft 9in, that rocketed to almost 2,000.
‘Only show me people without children’ ‘Only show me men over 6ft 1in’ ‘Only show me vegetarians’ ‘Only show me people who don’t want kids’ The tick-boxes on many dating sites are a common part of the structure of the sites – and people often fill them in and make their choices quickly, based on in-the-moment gut feeling, prejudice or a past bad experience.
But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).
Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.